3 Job Roles

Photographer
A professional photographer usually works to a brief set by the client or employer.

Work activities vary according to specialisation. Common activities for most photographers include the following:

• working with clients and discussing their demands/requirements
• seeking out appropriate opportunities
• carrying out research for a shoot
• working in different locations and circumstances
• using an extensive range of technical equipment
• liaising with other professionals (graphics designer, writers, gallery managers, picture researchers, commissioning editors, and art directors)
• managing the processing and use of images
• managing the business aspects of work, including administration, scheduling work, invoicing and basic accounting

Being a photographer can be a very busy, stressful job. There's so much responsibility and a large variety of roles that you need to complete by yourself and in limited time. Satisfying the customers needs plays a huge concern being a photographer. Whether the image includes wedding, family, fashion, food, architect. Many of the activities also include promotional products to get yourself known and recommended.

Even though this areas of work is open to all graduates, having qualifications in the following subjects can increase your chances:

• photography
• art and design
• fine art
• digital imaging
• graphics
• media studies

It is possible to get into the area of work without a degree, but a degree or an equivalent professional qualification is an advantage.

The typical range of starting salaries is between £10,500 and £21,250. Many people start there way into the profession as assistants, which have extremely low starting salaries - sometimes less than £10,000. However, salaries at the top end typically range from £25,000 to £65,000 but can be much higher if you become famous or highly saught-after.

When applying for work, it is essential that you have some sort of work experience. Preferably within the industry.


Graphic Designer
A graphic designer is responsible for creating design solutions that have a high visual impact. The role involves listening to clients and understanding their needs before making design decisions. They develop creative ideas and concepts, choosing the appropriate media and style to meet the client's objectives.

Typical activities include:

• meeting clients/account managers to discuss the business objectives and requirements of the job
• interpreting the client's business needs and developing a concept to suit their purpose
• estimating the time required and providing quotes for clients
• developing design briefs by gathering information and data (research)
• presenting finalised ideas and concepts to client/account managers
• working with a wide range of media (photography and computer-aided design)
• proofreading - high quality work
• contributing ideas and design artwork to the overall brief
• demonstrating illustrative skills with rough sketches
• working on artwork ready for print
• developing interactive design
• commissioning illustrators and photographers
• working as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers and marketing specialists

Graphic designers often have to be proactive in presenting or 'pitching' their ideas and designs to the agency director and/or prospective clients.

Apart from technical and drawing skills, candidates need to show evidence of the following:

• passion, enthusiasm, and creative flair;
• a flexible approach when working in a team;
• patience;
• excellent communication skills in order to interpret and negotiate briefs with clients;
• good presentation skills and the confidence to explain and sell ideas to clients and colleagues;
• time management skills and the ability to cope with several projects at a time;
• accuracy and attention to detail;
• being open to feedback and willing to make changes to your designs;
• effective networking skills to build contacts.

The typical range of starting salaries can vary depending on experience and location. Junior graphic designers range from £14,000 - £25,000, whereas a senior designer can earn £25,000 - £45,000. A creative director can make up to £65,000 and an experienced and valued freelancer can earn up to £40 an hour. The rate increases for designers with impressive track records and recommendations.


Radio Broadcast Assistant
Radio broadcast assistants provide vital support in the development and day-to-day production of local and national radio. They help to ensure that shows run as smoothly as possible and undertake key administrative activities.

Day-to-day activities can vary between speech and music radio stations. The typical work activities include:

• research for programmes
• general administrative duties
• arranging and overseeing guest visits and freelance staff
• maintaining up-to-date contact lists
• producing transcripts, programme logs, and running orders
• recording programme costs
• preparing contracts and payments
• answering and archiving details of calls for phone-ins and competitions
• booking resources, facilities, studio time and equipment
• editing
• assisting with time-keeping, the production team, and with the recording of transmissions
• contributing to the creative input of a show
• updating the website

Having a degree in radio or media production may improve your chances of getting into this area of work. The requirements that candidates need to show evidence of are the following:

• creative flair
• good organisational skills
• a flexible attitude
• strong written and communication skills
• a strong interest in radio
• technical skills relevant to the role
• the ability to work as part of a team
• the ability to plan, prioritise and work under pressure

Also, having a good overall knowledge of the radio industry and the specific output of the station you wish to join is crucial. This mean keeping up to date with developments in the sector.

The typical range of starting salaries can vary between £13,000-£18,000 in London, whereas at senior level and with experience (e.g after 10-15 years) it can increase to around £17,000-£25,000. As many areas of work in the media sector, salary levels are fairly low for beginners.