Thursday, 20 December 2012
Wednesday, 19 December 2012
Glossary of Key Terms
An Independent Company - A company that works for themselves. this means that they will get all the money that they make and don't have to give money to any other companies
Conglomerate - A big company that is made up of a lot of other independent companies which do different things for the big company
A Monopoly - When one organisation owns or controls more of the market share of an industry or product than is allowed under the rules of fair competition
An Oligopoly - When the market is owned/controlled by a small number of organizations. this describes the current media sector
Globalisation - This is the process enabling financial and investment markets to operate internationally as a result of deregulation and better/improved communications
Cross Media Ownership - This is when one person or group owns more than one form of media, for example: radio, TV and newspapers
The Advertising Cake - When the advertising industry is cut into lots of different sections in order to equally share out how much advertising time companies get
A Franchise - Is a right granted to an individual or group to market a companies goods or services within a certain territory or location. for example, mc donald's
A Merger: In Terms of Business - A merger is when two companies combine into one company, therefore turing over more money. a example of a merger is t-mobile and orange, they came together to create EE
A Takeover: In Terms of Business - When one company takes over another company, they do this by making a big for the desired company
Media Convergence - When all different types of media combine together to make a single media. eg: the ipad is a mix of computer, television, camera, ipod, etc
Conglomerate - A big company that is made up of a lot of other independent companies which do different things for the big company
A Monopoly - When one organisation owns or controls more of the market share of an industry or product than is allowed under the rules of fair competition
An Oligopoly - When the market is owned/controlled by a small number of organizations. this describes the current media sector
Globalisation - This is the process enabling financial and investment markets to operate internationally as a result of deregulation and better/improved communications
Cross Media Ownership - This is when one person or group owns more than one form of media, for example: radio, TV and newspapers
The Advertising Cake - When the advertising industry is cut into lots of different sections in order to equally share out how much advertising time companies get
A Franchise - Is a right granted to an individual or group to market a companies goods or services within a certain territory or location. for example, mc donald's
A Merger: In Terms of Business - A merger is when two companies combine into one company, therefore turing over more money. a example of a merger is t-mobile and orange, they came together to create EE
A Takeover: In Terms of Business - When one company takes over another company, they do this by making a big for the desired company
Media Convergence - When all different types of media combine together to make a single media. eg: the ipad is a mix of computer, television, camera, ipod, etc
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